One of the main conditions for a successful business today is the correct work with data. Effective business activity largely depends on the speed of decision-making. It is possible to make an informed decision quickly due to certain data manipulations. That’s why it is important that the data is available in real time anytime and anywhere.
Mobile Business Intelligence involves the provision of data analytics and data analysis services to mobile, portable devices and remote users. The tool works in the same way as a standard BI software solution and allows users with limited computing capabilities to use the same functions and processes.
Modern companies are no longer limited to the walls of a physical office. Mobile and portable devices development has made it possible to organize an «office» anywhere: a cafe, an airport, another city or country. Businesses are becoming more agile. Mobile BI implementing is a logical step. Among other things the purpose of such tool introducing is obtaining a competitive advantage.
Benefits of Mobile business intelligence
- Making effective business decisions
Mobile BI solutions are built to support mobile communication. It has built-in messaging functionality. Also, some tools are equipped with complex mechanisms that allow to transfer rich information content (voice, image, video). These features provide managers with the opportunity to collaborate and discuss during the analysis process, to receive complete information for making informed decisions.
- Access to data in real time
A valuable mobile BI benefit is having corporate information here and now. User capabilities are not limited to one computer. Data can be accessed on a personal mobile device anytime and anywhere. This access to information improves the overall performance of business operations.
- Customizable and structured analytics
Each company is an individual, that has its own preferences and requirements for data analysis (to the process, visualization, integration with other tools, etc.). Mobile BI solutions are built to be customized. With the ability to apply customizations, executives and other business users can effectively analyze data, draw conclusions, and come up with new solutions and insights.
Mobile BI applications usage is growing rapidly. Quick access to real-time information, flexibility, higher speed and productivity enable to grow the business, gain a competitive advantage and increase profits. Between 2021 and 2026, the Mobile Business Intelligence market is forecast to post a CAGR of 22.43%.
