Describing the business areas where Qlik is applicable, it is impossible to pass by retail. Qlik technologies help to connect all information assets, generate insights and transform retail into a smarter, faster and more customer-centric business sector.
Consumers and e-commerce
The advent of digital opportunities for consumers has fundamentally changed the nature of retail. At the moment, almost every client uses digital technologies to search for a product or service, compare prices, and receive reviews. This allows users to make a purchase wherever and whenever they want. Having If the client doesn’t receive a relevant offer, he leaves to look elsewhere. Qlik analytics platform allows you to collect all the data on purchases across all sales channels, thereby providing complete information about customer behavior and preferences.
Qlik allows the following:
- Increase the level of digital customers engagement and purchases number – E-commerce data analytics provides an opportunity to determine the best ways to attract customers, reduce the number of abandoned carts, increase conversions and improve marketing strategy effectiveness;
- understand multi-channel shopping patterns – Qlik technologies usage allows to identify data and connect the dots between sales, returns and customer data across all channels (e-store, call center, retail store, application, catalog). This promotes better analysis, resulting in better marketing impact;
- identify profitable offers – Qlik allows you to collect daily transaction data to identify trends;
- Effectively use basket analysis – POS transactions analysis helps to determine which products or services are bought, which combinations exist, and also identify customer segments. Qlik provides access to the necessary information to create assortment, cross-sell, and up-sell.
Delivery
The modern consumer demands fast delivery and flexible return conditions. A vision of the entire chain from an order receipt to its fulfillment makes it possible to meet these needs while reducing shipping and return costs. By connecting all delivery points, Qlik provides transparency throughout the process.
Retail Stores
The role of the retail store has changed slightly. Now it is the hubs for customer interaction and critical elements in the supply chain. Using Qlik, store employees can track sales, control stocks, make effective decisions on product placement, assess demand, and understand trends.
Qlik Geo Analytics helps to perform spatial analysis of disparate local data and make site-specific decisions. Qlik also enables real-time analysis of customer behavior and product quality. It allows to make a relevant offer to customers and increase business profits.
DataLabs is a Qlik Certified Partner. A high level of team competence and an individual approach allows us to find a solution in any situation. You can get additional information on the project by filling out the form at the link
