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In the past 10 years, digital transformation has been quite calm and slow. However, the pandemic has changed this trend by shedding light on the shortcomings of the enterprise technological infrastructure. This situation has forced decision-makers to prioritize IT and increase investment in digital solutions.

Digital transformation is the advanced technologies integration and implementation into business processes. This process is not limited to just hardware or software implementation. It involves profound changes and review of management methods, corporate culture and external communications. Increased employee productivity, high level of customer satisfaction, good reputation and efficient company operations are the result of digital transformation.

In the service industry, digital transformation plays an important role to understand customers and meet their expectations. The transformation process defines digital changes in value formation for products and services development, production, promotion, distribution and sale. Business users can use the generated data to improve customer service and efficiency. This, in turn, makes companies competitive.

The rise of digital innovation has pushed business leaders to implement transformation strategies to reach their target audiences and align their business proposition with customer needs. The right approach will ensure that you understand and build a successful digital transformation framework.

Let’s take a look at a few steps to successfully implement a digital transformation strategy:

• Clear vision creating, goals setting

Technology advances every day, forcing businesses to quickly adapt to any changes and update their business operations. To be successful and keep up with technological progress, you need to be aware of the possible results. It is important to predict, understand and analyze all changes after the proposed transformation, to understand necessary changes, their results and customer reactions to them.

• The right technology choosing

After goals defining and results prediction it is necessary to select relevant technologies. It is important to understand here that digital transformation is not about mindless investment in advanced technologies. This process means the «right» technologies choosing to help business achieve goals.

Choosing a technology, it is important to answer the following questions:

1. Does the chosen technology align with your digital transformation strategy and business proposal?
2. Will the technology rectify operational processes deficiencies after implementation?

The technologies choice is followed by the technical part of the strategy, including the creation of a new digital platform and changes in the operating model.

• Corporate culture implementation

Digital transformation affects all business areas, both external and internal. The right corporate culture implementing can be a stumbling block in this process. Communication is the key to create a healthy corporate culture. Communication and leaders’ involvement to explain the new vision of business processes, training and consultations allow each team member to quickly accept, understand innovations and be effective.

• Act strategically

Digital transformation fundamentally affects business and requires a strategic approach. The technologies being deployed must expand core business capabilities and meet customer expectations. It is important to shift the focus to creating new services and products. To understand customer behavior, market trends, avoid possible losses, it is worth using data and analytics.

Digital transformation can be done easily and painlessly. A well-thought-out strategy and relevant technologies will help you quickly adapt to changes and meet the growing customer needs.