This post is related to the third «C» of master data enlightenment – culture. It may seem surprise, but company culture plays a key role in the process of master data enlightenment. Moreover, it can compete with technologies and processes.

No culture – no company! 

With any confidence everyone used different companies’ services and noted discrepancies in service, rules, staff behavior, different «life hack» etc. All discrepancies are a company culture product. Company culture is an individual complex of behavioral models that identify company rules, work algorithms, hierarchy, leader system, distributions of roles, communicative and interaction system, traditions, philosophy, foundations and policy.

Company culture affects whole business and serves different functions from image-building, motivational, adaptive to managemental and systemic. New process implementation into operational business activity, its preliminary preparation, passing and success are determined by the corporate culture. It also affects the process of master data enlightenment and DataLabs team can help to realize it. For sure such companies are the key participant of process realization, but management don’t need to shift all responsibilities to them. Their task is limited to technical organization and process support.

No one outsourcer can know business requirements, set goals and organize processes inside company. This is the responsibility of company’s management who owns processing information, knows what data is available now and what data is missed. The first management task is to identify goals and link together all information for strategy discussion and development with outsourcer. Moreover, the corporate culture changing or improving including necessary departments and teams creation, leaders and competent persons assignment, remains management task.

Effective process of master data enlightenment is a subject of new participants involvement:

• Chief Data Officer – the main task is the communication with business leaders to collect information and set goals;
• IT-sponsor – master data strategy support and recommendations;
• Executive Sponsor – the master data strategy coordination with the corporate strategy and investment decisions approving.

A smoothly running mechanism of the corporate culture including a communication process between participants inside company, roles and task distribution, promote the effective master data enlightenment process.

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