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Until recently, BI applications were mainly used only by IT professionals. With the technology development, Business Intelligence has become the main tool for many business users from various fields of activity.

The main task of Business Intelligence is to extract important facts from structured and unstructured data, transform it into coherent information that allows to make effective business decisions, increase productivity and optimize the operational activities of the organization.

Business Intelligence is a workflow that, by scanning data and extracting facts from it, helps business owners, managers and other business users to see a clear picture of the current situation, analyze and develop an appropriate action plan. With the help of this tool, companies are able to collect information from internal business structures and external sources, that makes it possible to improve the internal business structure, identify market trends, and identify problem areas.

The wide information resources provided by business analytics enable companies to achieve their goals faster. Any interaction with customers (voice messages, testimonials, chatting or email communication) can be carefully analyzed to extract information about customer preferences, technical difficulties they face, their reactions to promotions, purchasing power, etc. Analysis contributes to the improvement of all business indicators.

A high-quality process of making effective business decisions is provided by Business Intelligence. The main business areas affected by Business Intelligence within the company:

1. Increasing business productivity

The business analyst team is dedicated to extracting and interpreting data using BI applications. Thus, the company management can focus on the management of important resources and workforce. The result of this approach is financial and time costs improvement and business performance optimization.

2. Extraction of critical information

BI provides business users with the ability to extract critical data by analyzing customer interactions and visualize them in a convenient and understandable way. The tool ensures that detailed and reliable reports are provided to all business users.

3. Information availability

By incorporating Business Intelligence into the workflow, companies gain access to all the data they need to make decisions. Users can get such access at any time.

4. Return on investment

The main BI advantages are the ability to reduce costs, increase revenue, and increase margins. It helps to improve ROI. BI also helps to improve indicators such as employee productivity, quality of decision making, customer satisfaction, business process efficiency, etc.

5. Real-time reporting

A high-quality report based on reliable information provides the company’s management with a clear understanding and the ability to evaluate business processes. By providing reports on critical data (current and historical), as well as data on future trends, customer needs and preferences, companies are able to operate effectively.