Media companies success is determined by quality of data usage
The communications and media market is quite competitive and dynamic. Media companies collect terabytes of data. Success in this area can be achieved ...
The high-tech sector is developing dynamically, new and improved products appear. The level of competition in this segment is high and companies have to find new ways to optimize processes.
Companies implement various innovations in their operations. It is possible to optimize them with flexible real-time analytics. Success in high technology depends largely on the company’s ability to identify and respond quickly to market changes.
Qlik’s high-tech analytics enables the process of combining data from different sources and analyzing it in real time. This allows to quickly solve problems based on data:
solving problems with planning, forecasting and tracking income and expenses, taking into account the technology industry dynamic development, new product and categories frequent appearance, as well as serious competition (managers, finance department);
target markets identification and coordination, effective work with leads, analysis of the influence of each team on the deal (marketing and sales team in the B2B segment);
understanding customer behavior and needs, taking measures to retain customers and attract new ones (marketing and sales teams in the B2C segment);
the innovation process acceleration by analyzing market research data and trends (innovation and development specialists);
improving UX by analyzing the process of consumer interaction with the product (product development teams);
optimization of stocks by ensuring transparency of sales and supply chains (production department).
Examples of using Qlik:
Lenovo: Leveraging Qlik has enabled the company to create a single source of truth and self-service analytics. This allowed the team to make efficient and fast data-driven decisions;
DocuSign: Using Qlik, the company was able to transform and combine data from different sources. With self-service analytics, 80% to 90% of applications are developed by business users;
Samsung: Qlik’s powerful embedded analytics gave employees quick access to sales and inventory data. Visiting commission efficiency has been improved by 20% with Qlik mobile retail apps.
DataLabs is a Qlik Certified Partner. A high level of team competence and an individual approach allows us to find a solution in any situation. You can get additional information on the project by filling out the form at the link