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Dashboards in marketers workflow


Modern business is developing in conditions of intense competition that increases interest in new approaches to ensure the effective company operation. One of the dominant components of a successful business is marketing and marketing management system. This is due to new challenges and market opportunities, including global competition, shorter product life cycles, constant changes in demand. To maintain a competitive position, it is necessary to master and effectively use new approaches to marketing. Technological development greatly increases marketing possibilities providing new tools to achieve goals. One such tool is the dashboard.

Marketing Dashboard is a BI tool that allows to explore, analyze and report on marketing KPIs. A complete understanding of the current situation for each marketing funnel stage is possible by combining data from different sources in real time and presenting them in a simple and understandable way. The dashboard interactivity provides deep data exploration that allows to find new ideas to optimize your marketing strategy.

Using Marketing Dashboards:

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